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Australia’s Independent Mating Program

mateplus™ is the fast, simple and cost-effective way to accelerate genetic improvement in your herd by removing the guesswork normally associated with corrective mating. Developed by Holstein Australia specifically for use in the Australian dairy industry, mateplus is ideal for all dairy herds and all dairy breeds.  mateplus™ offers four big advantages for breeders:

Independent: mateplus™ puts you in charge of selecting your bull team. You can select sires from any breeding organisation provided they have an Australian proof or converted Australian proof.

Objective: mateplus™ utilises the ADHIS Selectabull program to help you build your breeding objective and then select your bull team. It then combines your herd recording data, management records, pedigree information and conformation scores with the latest ABVs to determine the best mating for each cow.

Flexible: mateplus™ allows you to utilise different breeding objectives, nominated sires or desired blend price for different groups of cows. For example, you can elect to use elite sires in genetically superior heifers and progeny test sires in older cows.

Immediate: In many cases, our classifiers can discuss your breeding objectives, upload your herd data, assess your cows, enter the nominated sires and generate a written report – all in the same day.

How mateplus™ can help you to breed a better business

  • Define your breeding objectives
  • Make better informed breeding decisions
  • Accelerate your genetic improvement
  • Review the progress of your breeding program
  • Get the most from your investment in genetics
  • Improve the value of surplus cows and heifers
  • Add significant long-term value to your herd

Using mateplus™ is easy!

mateplus™ is the fast, simple and cost-effective way to accelerate genetic improvement in your herd by removing the guesswork normally associated with corrective mating. About the only requirement is a desire to breed high production, trouble-free and long-lasting cows.

To participate, simply contact Holstein Australia and arrange a farm visit. Our expert staff will discuss your breeding objectives and help you to define the best balance of production, conformation and workability for your operation. They can also assess the conformation of your cows using the traitplus™ program if required.

mateplus™ then automatically matches each cow to your nominated sires based on production records, conformation assessment, Australian genetic evaluation data and your budget. A written and electronic report can be provided on the spot.