Holstein Australia Appoints Communications & Marketing Coordinator

Holstein Australia is pleased to announce they have expanded their team this week with the appointment of Sarah Keens as Communications and Marketing Coordinator.

Raised on an orchard farm in North West Victoria, Sarah is a former journalist with a strong commercial and business background. A key part of her new role is to actively assist Sub-Branches on a day-to-day basis and strengthen communication between the office and members, offering them more interactive content, member engagement and further support to assist their local Holstein community.

“There has been pent up demand as a result of the social media, marketing and promotions journey we have begun and having Sarah in this new role will build on that momentum. We needed a dedicated person; who members know they can call when they have issues within the sub-branch when they want to run a show or calf camp. Members wanted a go-to-person in the office on who they can lean” – CEO, Rohan Butler

“I’m a country girl through and through. I’ve spent time working in news rooms and although the job market has been challenging to find new opportunities, I am really excited to be back in the agriculture industry and can’t wait to engage with the people who I appreciate and respect the most!” – Communications and Marketing Coordinator, Sarah Keens.”

The position will complement the Holstein Team, as it is another step forward in achieving their strategic business goals. 

“I think it’s great and I’m really relieved!” says Communications Manager, Adam Sawell. “Now we’ve got the creative resources to actively support our membership base. We’ve been planning this for a while and there’s so much we can now do, that will really benefit our members and the Association.”

Sarah started in her role last week and will no doubt be introducing herself to the wider membership in the coming weeks.

You can get hold of Sarah on 0409 926 429 or skeens@holstein.com.au.